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Tech Reads Ep. 21 – The AI Revolution in Book Publishing with Thad McIlroy

Tech Reads Ep. 21 – The AI Revolution in Book Publishing with Thad McIlroy

A Conversation about AI and the Future of Publishing

This interview brings together publishing professionals Thad McIlroy and Brian Schwartz for a lively discussion about the intersection of artificial intelligence and the ever-evolving landscape of book publishing. McIlroy, a prolific author and expert in both publishing and technology, shares his experiences writing and self-publishing a book about AI using the iterative platform Leanpub. This platform allows him to constantly update his book with new information and reader feedback, ensuring its relevance in a rapidly changing field.

Schwartz raises concerns about the potential impact of AI on the overall quality of books, given the ease with which content can be generated. McIlroy acknowledges this concern, pointing to the emergence of “junk books” on platforms like Amazon. However, he argues that discerning readers and Amazon’s review system, which he sees as a generally reliable indicator of quality, can help filter out poorly written books, whether AI-generated or not.

Both agree that AI should be viewed as a powerful tool for authors, not a replacement for human creativity and expertise. McIlroy highlights the value of AI in generating ideas, assisting with research, and streamlining workflows, citing Perplexity as a particularly useful tool for research that, while not perfect, offers a starting point for authors. He emphasizes the importance of human oversight in evaluating and editing AI-generated content, as it is prone to inaccuracies and “hallucinations”— instances where the AI generates false or nonsensical information.

The conversation then turns to the legal and ethical considerations of AI use, particularly concerning copyright. Dumouchel voices concern about the ownership of AI-generated content. McIlroy clarifies that 100% AI-generated content is not copyrightable, according to the Copyright Office. However, if an author edits and modifies AI-generated material, incorporating their own ideas and style, they can then claim copyright. McIlroy argues that detecting AI-generated content in published work would be nearly impossible in such cases.

The speakers discuss the importance of “prompting” when working with AI, comparing it to training an intern. By giving the AI clear instructions, context, and even a “persona” to inhabit, authors can guide its output and produce more relevant and engaging content.

The interview concludes with a discussion on the future of AI in publishing. Schwartz expresses concern about the potential cost of AI tools, speculating that the current “golden era” of free or low-cost access might soon end. He predicts that AI services will eventually come at a premium, making access a potential barrier for some authors and publishers. McIlroy offers a counterpoint, suggesting that competition, open-source models, and rapid technological advancements will help keep AI tools affordable and accessible. McIlroy reminds listeners that we are still in the very early stages of AI development, suggesting that current limitations and challenges will likely be overcome as the technology improves.

Ultimately, the interview presents a balanced perspective on the transformative potential of AI in publishing. The speakers acknowledge both the opportunities and challenges presented by this rapidly evolving technology, encouraging listeners to approach AI as a powerful tool that, when wielded thoughtfully and ethically, can enhance creativity, productivity, and access to information. The speakers emphasize that success in the age of AI will depend on a combination of human ingenuity and technological innovation.

(And yes, while humans created this podcast, AI generated the transcript and provided this thorough summary).

The Entrepreneur’s Rabbit Hole

This is my confession as a serial entrepreneur. I am, right now, standing on the edge of the startup rabbit hole, gazing into my eight-startup plan. The concept is at the core team formation stage, and it looks to be a strong opportunity with a $100 million path. But let’s be real—it hasn’t faced the brutal, unfiltered power of the first market contact.

Under great conditions, the team formation and first plan typically take three to six months and require frequent meetings with team members, business partners, and innovation-phase customers. This can be done remotely, but that is a weak strategy for building key relationships, which is better done in person. 

Starting a business involves meticulous planning, a multitude of decisions, and the availability of appropriate resources, including meeting space. Co-working spaces provide an excellent solution to this need, offering a range of benefits that facilitate effective business formation. This emphasis on planning ensures preparedness and instills a sense of control over the business’s direction, a key factor in feeling confident about the launch.

Co-working spaces have professional meeting rooms designed to accommodate various types of meetings, from small team huddles to large strategy sessions. These spaces are typically outfitted with modern amenities such as high-speed internet, audio-visual equipment, whiteboards, and conference call facilities. This professional setup fosters an environment where critical planning and decision-making can occur.

Another significant advantage of using co-working spaces is the flexibility they offer. Unlike traditional office leases, which often require long-term commitments and substantial upfront costs, co-working spaces provide flexible options. Entrepreneurs can use meeting rooms as needed, which is particularly beneficial when cash is beyond tight and meeting needs vary.  This flexibility allows for scaling up or down based on changing needs, ensuring cost-effectiveness. Have I mentioned yet that is the cheapest form of office rental?

Co-working spaces often host a vibrant community of like-minded professionals, startups, entrepreneurs, and community resources. This environment can lead to valuable networking opportunities and collaborations.

Hosting meetings in a well-designed, professional setting leaves a positive impression, showcasing the business’s seriousness and commitment. This can be especially important during the formative stages when building trust and credibility is crucial, making you feel confident and respected in the eyes of your stakeholders.

In conclusion, co-working spaces serve as an excellent resource for business formation. They provide professional, flexible, and well-equipped meeting spaces critical to reaching your launch decision and early-stage growth.

If you would like to discuss co-working space reach out to Flow in Santa Maria or Office Hours in SLO. Softec has desks in both of these, and we hold events where you can experience the space.

Softec Members in the News

Every now and then, I get the fun job of spotting our amazing members, board, or sponsors doing some really cool stuff in our community. This time, I stumbled upon Softec’s very own VP of Women’s Issues, Tyler Skinner, shining brightly in a feature article in SLO Life Magazine. Way to go, Tyler! You can get a free subscription, and you will find the article on pages 72 and 74. It’s a Great Read!

What is a SIG?

In 2024, Softec is building a SIG network in Santa Maria and SLO, and you can help. SIG is an acronym for “Special Interest Group.” SIGs are to professionals like classrooms are to students. SIGs are a topic magnet for professionals designed to connect them with their peers. 80% of my knowledge came from discussions and debates with my peers. My aha moments came not in the classroom but in discussions with my peers and team members.

Here are a few brutal truths that make SIGs essential:

  • Advanced Professional Skills come from peer discussion and debate, not lectures.
  • The rate of change will never be slower than it is today.
  • Keeping pace with change strains everyone.
  • In business, it is not what you know but who you know.
  • Innovation is not found in classrooms; it lives in debate with smart people.
  • Living within a business silo creates tunnel vision; SIGs are a path out.

Are SIGs an alternative to a university?

No. Universities are a great way to kickstart a professional career but are not the only path. Academia often presents a university degree as the only path forward, which is untrue. Data shows that 37.7% of Americans have a BS or higher degree. So, 62.3%, the majority, took a different life path. Universities are now economically impossible for all but the most privileged. In 2023-2024, the all-in cost for a California Resident at UCLA was $43,161, making four years $172,644. Only 75% get out that cheap because the other 25% take more than four years. The result is that the student graduates have a stupid amount of student debt that often takes them 20 years to pay off. In the programming field that I have lived in, it is well-known that 25% of the best are self-taught.

Another Path

My career in the tech industry started as a customer service rep, data entry operator, programmer, systems designer, project manager, and VP of IT. That sequence took me seven years to earn each of those promotions. Since then, I have been the CEO of seven tech startups and have developed multiple successful commercial software products and custom systems. I have succeeded and failed in big and small ways. All this without ever being a full-time college student or borrowing one penny for school.  

If I knew then what I know now

I have loved my life path, except for when I didn’t. As a young man, my family did not have the money, and I did not have the grades or desire to attend a university. I would still be one of the self-taught but given the opportunity to be in a Programmer SIG, I would have jumped all over of that. The Internet and Books can give a person all the necessary lectures without breaking the family bank. Please do not misunderstand me. I think that for the privileged 37.7%, a college education is a great thing, and for many professions, it is required; software development is not one of those.

Consider this!

Success in life is driven by what you know and who you know. If you are interested in a subject, join a SIG, read books, watch videos, and explore the subject with others with the same interests. Expand who and what you know, become one with your goals, and go for it.

Before You Flame Me

I am not anti-academia; for some, pursuing a college degree is a brilliant decision. Like all big life decisions, there is more than one way. If you want to be a Doctor, Lawyer, or other fields that require specific education, then do that. But if your chosen field does not require that, there are other options.

The Night Before by Softec

‘Twas the night before Christmas, in tech land so bright,
Where Softec played Santa, in the moon’s gentle light.
In San Luis Obispo and the Santa Maria Valley, under stars so grand,
Dreams of the ET community spread across the land.

The coders were nestled, all snug in their beds,
While visions of algorithms danced in their heads.
Softec with gadgets in tow,
Whispered of futures where technology would glow.

Then out on the lawn, there arose such a clatter,
I sprang from my bed to see what was the matter.
And what to my wondering eyes did appear,
But a miniature sleigh, and eight tech pioneers.

With a little old driver, so lively and quick,
I knew in a moment it must be Softec.
More rapid than eagles, his coursers they came,
And he whistled, and shouted, and called them by name.

“Now, Python! Now, Java, Now C and PHP!
On Cobol, On Visual C# and Basic!
To the top of the porch! To the top of the wall!
Dash away! Dash away! Dash away all!”

As data that before the wild hurricane fly,
When they meet with an obstacle, mount to the sky;
So up to the housetop, the coursers they flew,
With the sleigh full of Tech, and Softec too.

And then, in a twinkling, I heard on the roof
The prancing and pawing of each little bit.
As I drew in my head, and was turning around,
Down the chimney Softec came with a bound.

He was dressed all in LEDs, from his head to his foot,
And his clothes were all tarnished with ashes and soot;
A bundle of gadgets he had flung on his back,
And he looked like a hacker just opening his pack.

His eyes—how they twinkled! His dimples, how merry!
His cheeks were like typed variables, his nose like a for loop!
His droll little mouth was drawn up like a perfect compile,
And the light of his screen was as white as the snow.

He spoke not a word but went straight to his work,
And filled all the drives with data and Softec Moments, then turned with a jerk,
And laying his finger aside of his nose,
And giving a nod, up the chimney he rose;

He sprang to his sleigh, to his team whistled,
And away they all flew like the down of a thistle.
But I heard him exclaim, ere he drove out of sight—
“Merry Christmas to all, and to all a good night!”

Co-Working Space Community Strategy

As businesses grow, they hit tipping points in their office size. A startup can start in 200 square feet and grow to 3-5 people before stepping up to the next size, typically 1,000 square feet. When they move into this space, they waste space until they grow to fit the office. With co-working space, they could grow to a higher utilization level before incurring the additional rental cost. Consider a cost example of $2.00 a square foot where the rent goes from $400 to $2,000 in one step. Co-working space could allow that business to defer part of the cost increase for a year or more.

Imagine a future where businesses are defined by the quality of their employees and culture rather than their physical location. In this world, rural communities that invest in the local quality of life will have an advantage over metro locations. The co-working space movement represents an opportunity for smart communities, especially rural communities with a great quality of life. Northern Santa Barbara and San Luis Obispo Counties are perfectly positioned to leverage this movement. This article discusses the advantages and disadvantages of Co-Working in the tech industry.

COVID Changed Everything

The truth here is that the genie is out of the bottle, and critical workers want options as they seek to balance their personal and professional lives. The COVID pandemic forced businesses to offer remote work options proving that remote work was possible and efficient in jobs that had never been considered before. COVID advanced the adoption of remote work at a pace that nobody could have predicted. It was amazing how quickly remote work challenges were overcome.  

One size does not fit all

Remote work is not a silver bullet that solves all problems, but it is a tool all businesses should consider. While a home office is the first image people have of remote work, the reality is that homes are not designed to be an office. Even high-end homes with separate dens lack the office culture creative thinkers need to get to the next level.

Commute Time

One item that comes up every time remote work is discussed is commute time savings. If the remote work is home-based, then commute time approaches zero. Co-working spaces save time, but it is not zero. Consider a common situation of a person that commutes to or from SLO to Santa Maria. This commute time is 1.5 hours per day. Using the IRS standard rate, the cost of this commute is $401 per month. Allowing the employee to work from home or a co-working space is like giving them a $2.32 per hour raise! Co-Working removes a commuter from the Hwy 101 corridor extending the life and reducing the maintenance of this infrastructure.    

Home vs. Co-Working Space

Working from home is appealing to many people, but most homes were not designed for this. Homes without dedicated office space are especially problematic, and kitchen tables are not designed to be a desk. Add to this some neighborhoods with low-quality internet connections, and productivity can drop quickly.  

Metropolitan Remote Work

When you compare office space costs from rural to metro, you see a big differential. For example, the average office space in Santa Maria is about $1.75 per square foot per month. In Silicon Valley, that cost is $5.64 over a 3x multiple. Office space costs pencil out to an annual rent savings of $4,668 per employee, equating to $2.44 per hour. Co-working space is difficult to cost on the same basis because of the shared spaces but using a 125 to 225 as a common range co-working space is a bargain at $1.60.

Remote Work in Rural Communities

Many technologists would rather not live in cities and enjoy the freedom to live where they want. Locally we have seen many remote tech offices led by a senior technologist who wanted to live here. Co-Working space gives rural communities the ability to compete for these jobs one at a time while bringing industry-leading businesses into our communities. Local examples over the years have included Amazon, iRobot, Adobe, Microsoft, GoDaddy, and more. We know these businesses allowed remote work for senior technologists because they have been speakers at Softec events. Not all of these stayed, but some grew from individuals to small teams and remained in our community. The key to this strategy is maintaining our high quality of life and effectively communicating that value to those who care.

Remote Work Costs Less

Considering the commute time, space costs, and benefit costs (30%), the annual savings is $12,871 between metro and rural work locations. Employers have to consider a wage premium of 25% for locations like Silicon Valley compared to Santa Maria. Assuming a base wage of $80k, this can add another $20k to the costs. 

Office Growth Tipping Point

Nothing is perfect

Remote work is not for everyone. People who are not self-starters are a bad fit for remote work, and new people who have not yet acquired your company culture can be challenging. People who get their energy from others are a bad fit for work from home but might be fine in a co-working space. Not all people are the same, and maximum productivity might mean different office spaces for different people.

What all this means

It means that a co-working space could let your business can run leaner and meaner, but you need to understand the variables and find the right fit.  

The Art & Science of Technical Writing



Is Bad Documentation Killing Your Project? Clear and concise documentation will not only save time and money for developers and users but could literally save lives. The more trust we place in technology, the higher the stakes. 

Our next TechBrew guest speaker is a highly accomplished Technical Writer at Alphabet. He was a co-founder of Google’s Cloud documentation team and currently leads the tech docs team at Waymo, Google’s self-driving company.

On December 13th at 5 pm PDT, we welcome Jared Bhatti to TechBrew to share more about the discipline behind great documentation.

He, along with co-authors from organizations like Stripe, the Linux Foundation, LaunchDarkly, and Monzo, share their knowledge and experience behind writing great documentation in their recently published book, Docs for Developers: An Engineer’s Field Guide to Technical Writing.
As usual, attendance is free, but we would LOVE for you to register as a TechBrew sponsor ($25) we’ll give you a shout-out). 



Where? – Click ZOOM LINK (or use Meeting ID: 874 1931 7071 PW: 123456)
 
 
Agenda (all times are PDT):
5pm to 5:10pm – Announcements, Shares, Asks, & Quick Pitches
5:10pm to 5:30pm – Presentation
5:30pm to 5:45pm – Q &A
5:45pm to 6pm – Networking / Housekeeping

Brian SchwartzTechBrew ‘BrewMaster’ and Softec Ambassador
 

TechBrew – Audiobooks – March 8, 2021

The Technology of Audiobooks
A fast growing tech industry!
Curious to learn about what goes into creating a great audiobook?
As the lines between an audiobook and an ‘audio production’ are starting to blur, we have someone who is on the front lines and behind the scenes to help us understand how they are made.
We will get a rare opportunity to learn more about an ambitious project – a full-cast production that required a cast of nineteen different narrators (in addition to music and sound effects).
In the audiobook world, Eric Jason Martin is an award-winning and highly sought-after narrator, producer, and recent author. He’s the voice to more than 300 audiobooks (including the voice of Jack Reacher in Cleaning the Gold).
Tonight, Monday, March 8, 2021 @ 5:45pm we welcome Eric for a lively Q&A on a topic he knows better than most. I hope you can join us. Agenda below.
Our in-person TechBrew will resume as soon as it is safe to do so, but for now, we will continue to host our Virtual Techbrew on Zoom (link below).
When? Monday, Feb 8, 2021 – 5:45pm – 6:45pm (see schedule below)
Where? – Zoom Meeting ID: 874 1931 7071 PW: 123456)
Agenda:5:45pm to 6:00pm – Login, get your gear set-up and network with others in the session6:00pm to 6:30pm – Q&A with Eric Martin6:30pm to 6:45pm – Networking
Stay safe and I look forward to connecting on Monday!
Brian SchwartzTechBrew ‘BrewMaster’ and Softec Ambassador
TechBrew is always free!
However, donations are always welcome. In return, you get a big shout out and the opportunity to speak about your company or idea for 1 minute.Make a Donation
Have you joined our meetup group yet? Stay up-to-date on all of Softec’s upcoming events at https://www.meetup.com/Softec

Shannon Stamey on Burnout

We are excited to have Shannon Stamey back for part 2 of our shame/burnout discussion on this month’s WIT podcast.  

Before we dive in on the topic, here’s a bit about Shannon:

Shannon Stamey is an Associate Marriage & Family Therapist in San Luis Obispo & Orcutt. She is passionate about helping women who are feeling overwhelmed by burnout, anxiety, depression and/or challenges that arise from transitions of life, such as divorce, to bring balance back to their lives and connect with their authentic selves.

AMFT #112871 – Supervised by Nicole Dolan LMFT #87662

Shannon and I picked up our conversation by talking about burnout—what it is, how it relates to shame, why women are so suseptible to it, and some practical ideas for tackling it.  This is the second part of the series on the related topics of shame and burnout. You can check out last month’s podcast here. 

Resources:
Here is Shannon’s Website: shannonstameytherapist.com
Here is the book we mentioned: High Octane Women, by Dr. Carter
 Connect with us:

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